Breaking News: Nikon Acquires RED Digital Cinema - A New Era in Filmmaking Innovation

ED Digital Cinema (RED.com, LLC) is elated to announce its acquisition by Nikon Corporation (Nikon), marking a significant advancement in the professional filmmaking industry. This milestone agreement, orchestrated by RED's founder Jim Jannard and President Jarred Land, signifies a fresh era of innovation and excellence.

This strategic partnership harmonizes Nikon's extensive history and expertise in product development, image processing, optical technology, and user interface with RED's revolutionary digital cinema cameras and award-winning technologies.

For over 17 years, RED has been a trailblazer in digital cinema, introducing groundbreaking products like the original RED ONE 4K and the cutting-edge 8K V-Raptor X, all powered by RED's proprietary REDCODE RAW compression. RED's impact on the film industry has been profound, earning prestigious accolades including Academy Awards for Best Cinematography and Technical Achievement. Its cameras are celebrated by directors and cinematographers worldwide for their commitment to innovation and unmatched image quality, tailored for the most demanding filmmaking needs, including documentaries, commercials, and video production.

This acquisition marks a significant milestone for Nikon, combining its rich heritage in professional and consumer imaging with RED's innovative capabilities. Together, Nikon and RED are poised to redefine the professional digital cinema camera market, promising an exciting future of product development that will push the boundaries of film and video production.

As Nikon and RED embark on this exhilarating journey to shape the future of cinema technology, stay tuned for more updates. We are committed to advancing the art of filmmaking and delivering cutting-edge solutions to our customers worldwide

Notably, two remarkable films that exemplify RED's commitment to excellence are:

"Guardians of the Galaxy Vol. 2": Directed by James Gunn, this Marvel Cinematic Universe blockbuster was shot predominantly on RED cameras, capturing the vibrant colors and intricate details of the cosmic adventure.

"The Social Network": Directed by David Fincher, this critically acclaimed biographical drama about the founding of Facebook utilized RED cameras to achieve its distinct visual style, earning accolades for its cinematography.